Experience by Design: Project 2

Experience by Design: Project 2

Click on the following links to jump to specific phases of the project
Phase A / Phase B

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The second project for the Experience by Design course was inspired by “Chatype,” a typeface designed exclusively for the city of Chattanooga, Tennessee.

The design of the typeface was influenced by the historical vernacular and visual culture of Chattanooga. To learn more about the story of Chatype, see the following video.

The Atlantic and NPR’s Marketplace also did stories at the following links:

Atlantic marketplace

Similar to the Chattanooga Tennessee typeface, Project 2 (titled Orvieto Typeface), would challenge students to creatively reference Orvieto, Italy, and design a typeface that stylistically reflects and represents the town.

The following brief was provided to introduce Project 2: Orvieto Typeface.

Project-2

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Phase A: Investigate and Research the Typographic Landscape of Orvieto

Phase A of the project required students to investigate and research the typographic landscape of Orvieto. Students walked the streets and took photographs documenting the unique typographic flavor of Orvieto. Below are many of the collected images.

Students then referenced the site research they collected to create five unique typeface designs. All designs were created by hand. Many started with preliminary sketch ideas to develop the form and details of their type designs.

Students next created more refined drawings on graph paper for each of their five type designs. Due to time constraints, developing all the required characters was not possible so the word “Orvieto” was used to demonstrate
type designs.

For the Phase A class critique, students showed their five type designs. Based on all the feedback from the critique, each student selected their strongest design to finalize for Phase B.

Project2 Phase A-Crit4

Phase A class critique

Project2 Phase A-Crit1

Phase A class critique: (Left to Right) Carly Groff, Alex Rivera, Collette Newcombe, Katelynn Riggs

This type design by Angela Lowe is a humorous take on Orvieto's rather high stray cat population.

This type design by Angela Lowe is a humorous take on Orvieto’s rather high stray cat population.

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Phase B: Final Refined Typeface Design

After the class critique of Phase A, students transferred their selected design to a larger piece of paper. Some designs needed to be enlarged in order to be centered on the paper with a generous margin of white space around the word.

The final high contrast design was hand drawn in black ink as follows:

Project2 Phase B FinalCrit1-C.Newcombe2

Collette Newcombe

Detail - Collette Newcombe

Detail – Collette Newcombe

Detail - Collette Newcombe

Detail – Collette Newcombe

Detail - Collette Newcombe

Detail – Collette Newcombe

Anna Shive

Anna Shive

Andrew Manning

Andrew Manning

Marin Butterworth

Marin Butterworth

Victoria Pearsons

Victoria Pearsons